The Meta Story
3.2 billion daily users — and a $50B+ bet on the metaverse
Family Daily Active Users
Facebook, Instagram, WhatsApp, Messenger
Daily Users
2.22B
Reality Labs Losses
The cost of building the metaverse
Operating Loss
$18B
The Reinvention
From social network to metaverse bet - and the Reels comeback
$13
Revenue per user (quarterly)
Meta makes $52/year from every person who uses their apps. In North America, it's $250+.
METANASDAQ
Meta Platforms, Inc.
Social platforms — Facebook, Instagram, WhatsApp
$597.63
+1474.4% since 2012
Revenue (TTM)
How much money came in the door over the past year. Think of it as total sales before paying any bills.
$156.2B
+23.0%
Net Income (TTM)
What's left after paying everyone—employees, suppliers, taxes, everything. This is the actual profit.
$55.5B
+86.8%
Gross Margin
For every dollar of sales, how much is left after making the product? Higher is better—more room for profit.
82.0%
EPS (TTM)
If you owned one share, this is your slice of the profit. Bigger number = more earnings for each share you hold.
$21.23
+87.4%
Financial Performance
Family of Apps prints money — 50%+ operating margins. Reality Labs loses $15B/year, but core advertising subsidizes the metaverse bet.
Revenue
Money coming in the door each quarter—total sales before paying any bills.
$40.6B
+1046.6%
Net Income
What's left after paying everyone. This is the real profit the company keeps.
$15.7B
+2976.5%
Earnings Per Share
Your slice of the profit for each share you own. Bigger = better.
$6.03
+3250.0%
Margins
How much profit is made on each dollar of sales. Higher margins = more efficient business.
Profitability over time
Gross
82.0%
Operating
43.0%
What Drives Meta Platforms, Inc.
Revenue breakdown by product segment
Product Revenue Mix
Annual revenue by segment
Advertising$155B
Reality Labs$3B
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About Meta Platforms, Inc.
Meta Platforms, Inc. develops products that enable people to connect and share through mobile devices, personal computers, virtual reality headsets, and wearables.
TechnologyInternet Content & Information
Data Sources
Price Data: Yahoo FinanceFinancials: Meta Platforms, Inc. SEC FilingsSegments: Company 10-K