The D2C Transformation
From wholesale to direct — Nike now sells nearly half directly to you
Direct-to-Consumer Revenue
Nike stores + nike.com + SNKRS app
D2C Revenue
$23B
D2C Share of Revenue
Cutting out the middleman
D2C
47.7%
Just Do It
The swoosh that conquered sports and streetwear
$7B+
Jordan Brand revenue
A 60-year-old retired player generates more revenue than most shoe companies. The power of legacy.
NKENYSE
Nike, Inc.
Athletic footwear and apparel — Just Do It
$43.73
+36341.7% since 1980
Revenue (TTM)
How much money came in the door over the past year. Think of it as total sales before paying any bills.
$51.3B
+0.2%
Net Income (TTM)
What's left after paying everyone—employees, suppliers, taxes, everything. This is the actual profit.
$5.7B
+12.4%
Gross Margin
For every dollar of sales, how much is left after making the product? Higher is better—more room for profit.
45.0%
EPS (TTM)
If you owned one share, this is your slice of the profit. Bigger number = more earnings for each share you hold.
$3.73
+15.5%
Financial Performance
Direct-to-consumer push boosted margins but alienated wholesale partners. China recovery and innovation pipeline are key to reigniting growth.
Revenue
Money coming in the door each quarter—total sales before paying any bills.
$12.6B
+38.5%
Net Income
What's left after paying everyone. This is the real profit the company keeps.
$1.5B
+57.9%
Earnings Per Share
Your slice of the profit for each share you own. Bigger = better.
$0.99
+73.7%
Margins
How much profit is made on each dollar of sales. Higher margins = more efficient business.
Profitability over time
Gross
45.0%
Operating
14.0%
What Drives Nike, Inc.
Revenue breakdown by product segment
Product Revenue Mix
Annual revenue by segment
Wholesale$25B
Direct-to-Consumer$23B
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About Nike, Inc.
Nike is the world's largest athletic footwear and apparel company. Known for its iconic "swoosh" logo and "Just Do It" slogan, Nike sponsors elite athletes globally and has built one of the most recognized brands in the world.
Consumer CyclicalFootwear & Accessories
Data Sources
Price Data: Yahoo FinanceFinancials: Nike, Inc. SEC FilingsSegments: Company 10-K