The Netflix Story
From DVD rentals to 280M+ global streaming subscribers
Global Subscribers
Paid memberships by region (millions)
From DVD mailers to defining how the world watches TV
Netflix raised prices 4 times. Subscribers grew from 167M to 283M anyway. That's pricing power.
Streaming service that changed how we watch TV
The password crackdown worked — subscriber growth reignited. Operating margins hit 25%+, proving streaming can be profitable. Ad tier is the next growth lever.
Profitability over time
From DVD rentals to 280M+ global streaming subscribers
Paid memberships by region (millions)
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Netflix is the world's leading streaming entertainment service with over 230 million paid memberships in over 190 countries. The company revolutionized how people watch TV and movies, pioneering the binge-watching model and investing heavily in original content.